Published: December 18, 2020
Last Updated: October 25, 2021
Introduction – CRA’s Auditors Search for Unreported Tax Revenues
On December 3, 2020, the Canada Revenue Agency (CRA) confirmed that its auditors are watching Canada’s social media influencers and video-game streamers to determine whether their paid endorsements and income from social media and online video games are fully reported in their personal income tax filings. According to the CRA, the purpose of keeping a close eye on social media influencers and video-game streamers is to identify tax evading taxpayers, encourage compliance with Canada’s tax system and collect taxes on unreported income.
The CRA conducted initial research surrounding income earned by social media influencers and video-game streamers and it is currently in the process of finalizing an enforcement plan that encourages compliance with Canada’s income tax system. CRA’s enforcement plan will focus on social media influencers and video-game streamers with income earnings of above $500,000 annually.
The CRA is relying on open-source intelligence to help identify unreported income earned by social media influencers and video-game streamers. Open-source intelligence is a multi-method approach whereby the CRA collects, analyzes and makes decisions based on data retrieved from the Facebook and Twitter pages associated with social media influencers and video-game streamers. According to the CRA, open-source intelligence has led to the contact of certain vendors associated with the targeted social media influencers and video-game streamers.
The CRA explained that its enforcement plan aims to educate social media influencers and video-game streamers about their tax obligations, pursuant to Canada’s income tax legislations, and then check to see if they respond accordingly. According to the CRA, based on its initial research many Canadian social media influencers and video-game streamers are earning millions of online followers on sites such as YouTube and Amazon and have become high income earners through subscription fees and merchandise sales. For example, Evan Fong of Richmond Hill, Ontario, has more than 25 million subscribers of his VanossGaming Channel and it is reported that his 2018 earnings were approximately $17 USD million.
In an effort to increase enforcement with Canada’s tax law, specifically in context of social media and video-gaming, CRA’s intents to reach out to consulting businesses to ensure that they are aware of the digital tax legislation which will become applicable effective as of July 1, 2021. The new digital tax legislation will require digital corporations such as Google, Netflix and Airbnb to collect federal sales tax from Canadian consumers. However, Parliament has yet to approve this new legislation. The CRA anticipates that requiring international digital platforms such as Google, Netflix and Airbnb to register for and collect federal sales tax from Canadian consumers will raise $1.2 billion dollars over the next five years. The CRA has also said that it is prepared to apply a new corporate tax on digital services, if needed. Further, the CRA announced that over the next five years it will have $606 million dollars in new funding to support programs that target international tax evasion and aggressive tax avoidance.
The Benefits & Concerns Associated with CRA’s Auditors Keeping an Eye on Canada’s Social Media Influencers and Video-Game Streamer in Search for Tax Revenues
The CRA has long monitored social media platforms to determine whether Taxpayers are posting information and content that are inconsistent with their reported income. As such, keeping an eye on social media influencers and video-game streamers in search for tax revenues reflects CRA’s ongoing effort at ensuring compliance with Canada’s tax system, particularly in context of e-commerce transactions and digital platforms. CRA’s enforcement plan also reflects its initiatives at addressing issues pertaining to international tax evasion and aggressive tax avoidance, as well as encouraging transparency and fairness throughout Canada’s tax system.
However, it is not clear how efficient CRA’s enforcement plan will be in context of identifying unreported revenue generated through e-commerce transactions and digital platforms.
CRA’s application of open-source intelligence is also problematic. There are ongoing concerns associated with the reliability of information and data retrieved from the internet including social media platforms such as Facebook and Twitter pages. Even if the application of open-source intelligence generates persuasive evidence, it is inconclusive. As such, collecting, analyzing, and making decisions based on data retrieved from the Facebook and Twitter pages can lead to misrepresentations, mistakes and improper behavior by CRA agents, which can create financial hardships for Canadian taxpayers.
As previously mentioned, CRA’s enforcement plan is focused on social media influencers and video-game streamers with income above $500,000 annually. This may be problematic because it could potentially shift CRA’s focus away from enforcing Canada’s Income Tax Act on social media influencers and video-game streamers with income below $500,000 annually. Focusing on social media influencers and video-game streamers with income above $500,000 does not address the ongoing non-compliance issues of Canada’s tax systems, in context of e-commerce transactions and the digital world but also with respect to unreported cash sales. While it is important to set audit criteria, CRA’s narrow approach appears to turn a blind eye to social media influencers and video-game streamers with tax revenue below $500,000 who may also have significant unreported income.
Pro Tax Tips – Tax Guidance and CRA’s Search for Unreported Tax Revenues
If you have questions concerning CRA’s tax audits or if you are a social media influencer or video-game streamer undergoing a CRA tax audit or if you have unreported income earned through social media or online video-games you may qualify for relief through CRA’s voluntary-disclosures program. The purpose of the Voluntary Disclosures Program is the avoidance of “tax evasion and aggressive tax avoidance” to ensure a tax system that is responsive and fair for all Canadians. Canada’s Voluntary Disclosures Program promotes compliance with the law and allows taxpayers the opportunity to voluntarily (1) correct inaccurate or incomplete information; and/or (2) disclose to the CRA information which was not previously reported. In this context, Canadian taxpayers who have unreported income earned through social media or online video-games may be eligible for penalty relief and partial interest relief under Canada’s Voluntary Disclosures Program. A valid Voluntary Disclosures Program application must:
- Be “voluntary”;
- Be “complete”;
- Include payment of the estimated taxes owing. A taxpayer who is not capable of making such payment at the time of the application may request consideration for a “payment arrangement”;
- Include information pertaining to income tax that is at least one year past due;
- Include information pertaining to GST/HST for at least one reporting period that is past due.
To qualify for the relief under the Voluntary Disclosures Program, the taxpayer must submit a complete application to the program and meet its above-mentioned requirements. If you have unreported income or would like to carry it tax planning to reduce your tax burden please contact our tax law office for tax guidance from one of our top Canadian tax lawyers.
"This article provides information of a general nature only. It is only current at the posting date. It is not updated and it may no longer be current. It does not provide legal advice nor can it or should it be relied upon. All tax situations are specific to their facts and will differ from the situations in the articles. If you have specific legal questions you should consult a lawyer."
As a social media influencer, you can comply with Canada’s Tax System by paying your taxes from your income from advertisements just like any similar payment made to a business person. The CRA recently announced that it would be watching the social media accounts of influencers and streamers to ensure they are keeping up with their tax obligations.
The Voluntary Disclosures Program (VDP) gives you a second chance to correct a tax return you previously filed or to file a return that you should have filed. If you file a VDP application and it is accepted by the CRA, you will have to pay the taxes owing, plus interest in part or in full.
To qualify for the Voluntary Disclosure Program, taxpayer must not have previously filed a tax return with underreported tax. The taxpayer must pay the tax due plus accrued interest. Interest can be calculated using an online calculator or the Department will calculate the interest due and notify the taxpayer.